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VDI 4504 Blatt 2:2010-05

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VDI 4504 Blatt 2:2010-05

Offer documents for the selling of complex technical products

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This guideline is intended for the use of manufacturers of machines, installations and equipment. The main emphasis is on the design of the offer document for a particular scope of supply and services in the solutions business. Typical characteristics of the associated offer process and offer document include (although not all of them need apply equally):- engineering costs incurred in processing the customer requirements or in preparing a customer-specific overall solution- requirement to clarify explicitly the benefits of this solution- structuring and classification of the offer on the basis of the scope of the offerThe recommendations are only suitable to a qualified extent for offers relating to relatively simple devices, components, or spare parts.The primary target group of this guideline is:- sales managers, marketing managers and other managers tasked with designing offers made by their company- employees in marketing or product management who participate in designing offers or in formulating text blocks or other constituent parts of the offer or who set up or introduce a sales-related product configurator- engineers and technicians who prepare offers independently and who design offer documents.

Author VDI
Editor VDI
Document type Standard
Format File
ICS 03.100.20 : Trade. Commercial function. Marketing
Number of pages 36
Replace VDI 4504 Blatt 2 (2009-05)
Set VDI/VDE-Handbuch Automatisierungstechnik,VDI-Handbuch Produktionstechnik und Fertigungsverfahren Band 1,VDI-Handbuch Technische Logistik Band 8,VDI-Handbuch Technischer Vertrieb und Produktmanagement,VDI-Handbuch Verfahrenstechnik und Chemieingenieurwesen
Year 2010
Document history VDI 4504 Blatt 2 (2010-05)
Country Germany
Keyword VDI 4504;4504